Do I still need my own VIO subscription with Clarity?

Yes. You supply your VIO data and Clarity does the heavy lifting. It matches your VIO data against your ACES catalog, calculates coverage at the vehicle level, and ranks every gap by vehicle population. Your existing VIO subscription stays in place. Clarity is what makes it useful for catalog analytics.

Do I still need my MOTOR OEM license with Clarity?

Yes. You continue to license OEM application data, and Clarity uses it to build a Reference Model that compares OEM coverage to yours using the same methodology. Your MOTOR license provides the raw data. Clarity provides the analysis that makes the comparison meaningful.

How does Clarity use my competitor data?

You supply the competitor catalog data, whether from web scraping, a third-party provider, or your own research. Clarity runs it through the same model as your own catalog, so you get a true apples-to-apples comparison. You handle the data acquisition. Clarity handles the analysis.

What is the real ROI of adding Clarity to my existing data subscriptions?

The data subscriptions you already pay for are only as valuable as the analysis you can extract from them. Most manufacturers spend weeks of internal labor trying to connect VIO, OEM, and competitor data to their catalogs manually. Clarity automates that entire process. The ROI comes from finally getting the full value of the data investments you have already made, plus recovering the analyst time you are currently spending on manual processing. Contact us for a quote based on your catalog scope.

ROI & COST COMPARISON

You are already paying for VIO, OEM, and competitor data. Clarity is how you finally put it to work.

VIO subscriptions, OEM application licensing, competitor intelligence. You are already investing in these data sources. Clarity is the analytics layer that connects them to your ACES catalog and turns them into coverage metrics, gap lists, and benchmarks your team can act on.

See What You'll Receive

You Have the Data. What You Do Not Have Is the Analysis.

Most aftermarket manufacturers already invest in the right data sources: a VIO subscription to understand the vehicle population, a MOTOR OEM application license to benchmark against original equipment coverage, and some combination of research or web scraping to track competitor catalogs.

The problem is not the data. The problem is that turning three separate data feeds into usable catalog intelligence requires significant internal labor. Someone on your team has to download, clean, normalize, cross-reference, and analyze data from three different formats, on three different update cycles, with three different methodologies. That work takes weeks. And it has to be repeated every time your catalog changes.

Clarity is the analytics layer that sits on top of these data sources and does that work automatically. You continue to supply VIO, OEM, and competitor data. Clarity connects it to your ACES catalog, applies a consistent methodology, and delivers the results in a report your entire organization can use.

How Clarity Makes Each Data Source Work Harder

You are already paying for VIO, OEM, and competitor data. Here is how Clarity turns each of those investments into something your team can actually use.

Your VIO Subscription

You pay for Vehicle in Operation data to understand how many vehicles of each type are on the road. But raw VIO data sitting in a spreadsheet does not tell you which vehicles your catalog covers and which it misses. Clarity takes your VIO data, matches it against your ACES catalog vehicle by vehicle, and calculates coverage percentages and gap lists ranked by actual vehicle population. Your VIO investment finally produces the answers it was supposed to.

Your MOTOR OEM Application Data

You license OEM application data to understand what original equipment coverage looks like. But comparing OEM applications to your own catalog requires building a model that aligns two different data structures using a consistent methodology. Most teams never get past a rough estimate. Clarity's Reference Model takes your OEM data and runs a true apples-to-apples comparison against your catalog, using the same vehicle scope and classification methodology as your primary model. The OEM license you are already paying for finally delivers the benchmarking it was meant to.

Your Competitor Intelligence

Whether you scrape competitor catalogs, purchase the data from a third party, or gather it through your own research, getting competitive intelligence is only half the job. The other half is making it comparable to your own catalog data. Clarity takes whatever competitor catalog data you supply and runs it through the same model as your own coverage analysis, so you get a true side-by-side comparison. Your investment in competitive intelligence finally produces actionable, defensible benchmarks.

How Clarity Connects All Three Into One Model

Individually, VIO data, OEM applications, and competitor catalogs are just raw inputs. Clarity is the analytics engine that connects all three to your ACES catalog in a single, consistent model.

VIO-Weighted Coverage: Your VIO data is matched against your ACES catalog to calculate coverage at the vehicle level. Every gap is ranked by how many real vehicles it represents, so your team prioritizes what matters most.

OEM Benchmarking Automated: Your OEM application data is run through the same model as your own catalog. No manual alignment, no separate spreadsheet. The comparison is apples-to-apples because Clarity applies the same methodology to both.

Competitive Benchmarking Standardized: Your competitor catalog data is analyzed using the same model, so you see exactly where competitors cover vehicles that you do not. Gaps are ranked by VIO volume so your team knows where to focus.

Automatic Updates: Every time your ACES catalog changes, the full model recalculates against your VIO, OEM, and competitive data. No manual refresh, no quarterly rebuild, no stale data.

One Analytics Layer for All Your Data: Instead of building separate spreadsheets for VIO analysis, OEM comparison, and competitive tracking, Clarity runs all three through one model with one methodology and delivers one unified report.

The ROI Is Getting What You Are Already Paying For

You are already spending real money on VIO data, OEM licensing, and competitor intelligence. The question is whether you are getting the full value of those investments.

If your team is spending weeks manually processing VIO data, building one-off comparison spreadsheets against OEM applications, and trying to make sense of competitor catalogs in yet another format, then you are paying for the data but not getting the analysis. The subscriptions are delivering raw material, not answers.

Clarity changes that equation. It takes the data you are already paying for, connects it to your ACES catalog using a consistent methodology, and delivers the coverage metrics, gap lists, and benchmarks your team actually needs. The ROI is not about replacing your data sources. It is about finally getting full value from them.

What This Looks Like in Practice

Without Clarity

VIO subscription paid for, but data sits unprocessed
MOTOR OEM license active, but no consistent comparison model
Competitor data gathered, but never properly benchmarked
Internal analyst time spent cleaning and cross-referencing
Weeks of manual work after every catalog update
Multiple spreadsheets with different methodologies
Departments arguing over whose numbers are right

With Clarity

Same VIO subscription, now matched against your ACES catalog automatically
Same OEM license, now running through a real benchmarking model
Same competitor data, now analyzed with the same methodology as your own catalog
Automatic recalculation on every ACES import
One report, one methodology, one source of truth
Coverage gaps ranked by real vehicle population
Every department working from the same numbers

Ready to Get More From the Data You Already Pay For?

Contact us and we will show you what Clarity can do with the VIO, OEM, and competitor data you already have.