The DataPoint Difference: A Better Automotive Catalog Lookup
Setting a higher standard for digital product lookup speed, usability, and performance.
Built to outperform traditional catalog systems in speed, flexibility, and user experience, DataPoint empowers manufacturers, wholesalers, and retailers to deliver a premium, best-in-class catalog lookup that requires no additional IT burden.
The Problem with Typical Catalog Portals
Most catalog lookup tools fall short of what manufacturers, wholesalers, retailers, and their customers expect today.
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Common issues include:
Outdated search experiences
Legacy search functionality that fails to meet modern user expectations
Slow and click-heavy navigation
Cumbersome workflows that waste time and frustrate users
Limited digital asset support
Inability to showcase products with rich media and documentation
Inflexible branding for private label customers
Costly and time-consuming customization for different brands
Data refresh cycles that lag behind your business
Outdated information that undermines customer confidence
What Manufacturers, Wholesalers, and Retailers Really Need
Modern manufacturers, wholesalers, and retailers need a catalog lookup tool that:
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Is fast, intuitive, and easy for customers to use
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Enhances product discovery and sales enablement
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Supports multiple brands, sub-brands, and private label programs
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Stays accurate and current at all times
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Requires zero additional IT resources or workflow changes
A modern automotive catalog lookup should accelerate growth, not add friction.
DataPoint vs Competitor Catalog Services
A side-by-side comparison of key advantages:
The Search That Actually Works
The DataPoint Difference
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One search box for part numbers, applications, keywords, and technical specs
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Partial matches and misspellings still find the right products
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Cross-reference logic for faster, more accurate results
Traditional Catalog Tools
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Force users through dropdown trees and filters
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Require precise search terms
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Slower time to relevant results
Designed for Productivity and Speed
The DataPoint Difference
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Modern, app-like interface built for speed
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Fewer clicks between search, results, and product detail
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Full keyboard navigation ideal for sales, support, and tech staff
Traditional Catalog Tools
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Mouse-only workflows slow users down
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More page reloads and backtracking to find information
Rich Digital Content That Helps Sell
The DataPoint Difference
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High-resolution images with zoom
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Videos for product and installation
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360° and interactive views supported
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PDFs viewable directly on the product page
Traditional Catalog Tools
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Limited asset support
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PDFs often open externally, breaking the experience
No IT Resources, No Workplace Disruption
The DataPoint Difference
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Fully managed solution — hosting, setup, and maintenance included
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Daily updates to ACES, PIES, and digital assets
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Keep sending data the same way you do today
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No servers, IT, or new formats required
Traditional Catalog Tools
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Requires manufacturer IT involvement
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Monthly or quarterly updates
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Often requires changes to data delivery processes
Built to Scale Private Label Business
The DataPoint Difference
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Instantly create branded catalog lookups for private label customers
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One source dataset powering multiple branded experiences
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Premium experience helps win and retain private label programs
Traditional Catalog Tools
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One catalog per setup
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Duplicating is costly, slow, or not supported
Works Beyond Automotive
DataPoint’s catalog lookup platform expands seamlessly into:
Retail and big-box environments
Seamless integration with major retail operations
QR-enabled in-store lookups
For associates or shoppers to access product information instantly
Ideal for use cases similar to Menards, Home Depot, and hardware retail. It requires no additional infrastructure.
Proof of Value
DataPoint delivers measurable impact through:
Faster customer lookup
Improved user experience that drives satisfaction
Scalable white-label branding
For new revenue growth opportunities
Higher catalog accuracy
Freshness that builds customer trust
Stronger sales enablement
For distributors and retailers
Live Catalog Lookups Built by DataPoint
DataPoint’s Catalog Lookup platform delivers fast, accurate, and fully branded product search experiences for manufacturers, retailers, and private label programs. Every lookup supports modern search, rich digital assets, mobile optimization, and daily data updates, with zero IT resources required. Click on any logo to explore a DataPoint built catalog lookup.
