WHAT IT DOES
A stocking guide your customers will actually trust
ZIP Market Builder gives your team a guided workflow to build VIO-weighted stocking guides on the spot. Pick the account, choose the products, draw the trade area on a map. The tool does the rest. Every recommendation is grounded in the vehicles actually on the road in that territory.
Customer profiles save the complete picture: products, brands, trade areas, and ZIP codes, so guides stay current as accounts grow and markets shift.
HOW IT WORKS
Five steps from account to stocking guide
A guided workflow with no training required. Each step narrows the next, so your team only ever sees what's relevant.
01
Pick the Account
Start with any customer in your system. The tool pulls their managing company and sets the context for the guide automatically.
02
Select the Products
Cascade from catalog to brand to part terminology. Each choice filters the next. No SKUs to memorize, no wrong picks.
03
Draw the Trade Area
Sketch a radius, polygon, or rectangle directly on the map. The tool instantly pulls every ZIP code inside it from a database of 33,000+ U.S. centroids.
04
Get the Guide
VIO data weights the recommendations by the vehicles actually in that territory. The result is a stocking guide your customer can act on immediately.
05
Save, Reload, Refine
Every customer profile saves the full picture: products, brands, trade areas, and ZIP codes. Guides stay ready to update as accounts grow or market conditions change. No rebuilding from scratch.
TERRITORY MAPPING
See the market, not a list of numbers
Draw any shape around a trade area and watch ZIP codes resolve in real time. Radius around the store, custom polygon, or a tight rectangle. The map is the interface.
Every recommendation is backed by real vehicle population data
ZIP Market Builder draws on Vehicles In Operation (VIO) data through Clarity Analytics, the same data behind your catalog coverage reporting. Recommendations reflect the cars actually on the road in each territory, not averages or assumptions.
33K+
U.S. ZIP code centroids in the territory database
VIO
Vehicles In Operation data weights every stocking recommendation
Live
Catalog and vehicle data pulled current, every time
BUILT FOR THE FIELD
Everything your team needs to stock smarter
ZIP Market Builder is designed to travel from home office to sales call to distributor meeting, with no training required.
No Training Required
A guided, step-by-step workflow means any team member can build a complete stocking guide on a first use. The interface leads; they follow.
Profile-Driven
Every customer's guide is saved and ready. Products, brands, trade areas, and ZIPs persist so your team picks up exactly where they left off.
Map-First Interface
Sketch a trade area and ZIP codes resolve instantly. Three drawing modes (radius, polygon, rectangle) adapt to any territory shape.
Smart Catalog Filtering
Cascade from catalog to brand to part terminology. Each choice narrows the next: fewer wrong picks, faster guides, less back-and-forth.
Always Current Data
Catalog and vehicle data are pulled live at the time of guide creation. No stale exports, no manual refreshes.
Built on Clarity Analytics
VIO-weighted recommendations come from the same vehicle population data that powers your catalog coverage reporting. One source of truth, end to end.
WHO IT'S FOR
Designed for distribution. Built for the account call.
ZIP Market Builder fits into the workflows of anyone responsible for stocking decisions or the customer relationships behind them.
Distribution Executives & Buyers
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Validate stocking decisions with local vehicle data, not gut feel
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Give customer-facing teams a consistent, defensible methodology
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Reduce returns and overstock with territory-specific recommendations
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Scale guide production across a large account base without adding headcount
Sales Representatives
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Build a complete stocking guide during or before the account call
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Walk in with data, not a catalog and a guess
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Update guides quickly as account scope or territory changes
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Impress buyers with a recommendation grounded in their actual market
