OEM & COMPETITOR BENCHMARKING
Knowing your coverage percentage is useful. Knowing how your catalog compares to the OEM changes your entire product strategy.
Clarity's OEM catalog comparison tool gives your team that answer automatically. It updates every time your catalog changes, at the vehicle-application level.
How Reference Modeling and OEM Comparison Works
Clarity's Reference Model runs a parallel analysis using OEM catalog data or a competitive catalog as the benchmark. It calculates coverage for the reference catalog using the same methodology and vehicle scope as your own model which means the comparison is truly apples-to-apples.
The result is a side-by-side view: your coverage versus theirs, at the total level and broken down by vehicle segment, region, and part type. Gaps in your catalog that the reference catalog covers are flagged as confirmed opportunities.
What You Get From Clarity's OEM Benchmarking
Every benchmarking report includes:
Your coverage percentage and the reference coverage percentage side by side.
Vehicles covered by the reference catalog but not your catalog — the clearest possible definition of an actionable gap.
Opportunity reports showing the top uncovered applications sorted by VIO volume.
Period-over-period tracking on the competitor catalog comparison so you can see whether you are gaining or losing ground over time.
The option to scope your own model to only the vehicles the reference catalog covers, so your coverage percentage reflects a realistic universe.
