OUR STORY
The Catalog Data Experts Behind the Aftermarket
For over 25 years, DataPoint Inc. has helped automotive, heavy-duty, and power sports manufacturers master their catalog data from ACES & PIES compliance to analytics-driven product strategy.
WHO WE ARE
More Than Catalog Management
DataPoint Inc. (DPI) is a specialist data solutions company focused entirely on the automotive aftermarket. We don't sell parts we help you sell more of yours by making sure your catalog data is accurate, complete, and distributed correctly.
From initial catalog creation through ongoing data maintenance, fitment validation, market analytics, and product intelligence, we handle the full data lifecycle so your team can focus on growth.
25+
Years of aftermarket catalog expertise
500M+
Vehicle application records managed
9
Purpose-built catalog solutions
100%
Focused on the aftermarket industry
OUR APPROACH
How We Work With You
We don't hand you a tool and walk away. Every engagement starts with understanding your catalog, your workflow, and your goals then building a solution that fits.
01
Catalog Assessment
We audit your existing data fitment coverage, ACES/PIES compliance, gaps, and opportunities to build a clear picture of where you stand and where to go.
02
Solution Design
We map the right combination of tools and services to your specific workflow. No one-size-fits-all packages just the capabilities you actually need.
03
Onboarding & Integration
Most clients are fully onboarded in a few weeks. We normalize your data, set up your workflows, and validate everything before you go live.
04
Ongoing Management
Catalog data isn't static. We manage updates, new model year coverage, product launches, and compliance changes so your data stays current.
05
Analytics & Growth
With Clarity Analytics, we turn your catalog into a strategic asset surfacing market opportunities, coverage gaps, and competitive intelligence.
06
Dedicated Support
You'll always have a real person to call. Our team is reachable, knowledgeable, and invested in your success not just in keeping the lights on.
